The New Drug Talk Oregon Outreach Toolkit
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Did you know that deaths involving fentanyl grew faster for Oregon teens than for any other age group? Fentanyl is involved in 90% of young Oregonian drug deaths, causing drugs to now be the leading cause of death for this age group (15-24).
Some teens reach for pills to self-medicate or have fun. Some teens may take a pill given to them by a friend they trust. Parents and caregivers can help kids stay safe by talking with them about the dangers of fentanyl, fake pills, and today’s drug environment. That’s why Song for Charlie and Trillium Community Health Plan have teamed up to launch “The New Drug Talk: Connect to Protect Oregon” program. This free online resource gives you the tools you need to have conversations with the kids in your life.
Explore the site today to find videos, articles, discussion scenarios, local resources, and more. www.thenewdrugtalk.org/oregon
The impact fentanyl has had on our state is widely recognized, but the impact to Oregon youth is lesser known. Did you know that deaths involving fentanyl grew faster for Oregon teens than for any other age group? Despite teenage drug use being on the decline for the past 20 years, Oregon youth drug deaths are at an all-time high, almost entirely due to fentanyl and counterfeit pills. Fentanyl is involved in 90% of young Oregonian drug deaths, causing drugs to now be the leading cause of death for this age group (15-24). Some youth reach for pills trying to self-medicate or have some fun, others take a pill offered by a friend they trust—it is clear that many youth deaths could be prevented through education about the dangers of fentanyl and the fake pills made of this deadly substance.
Parent conversations can protect kids from drug use and nearly 80% of Oregon teens say that parents are their preferred source of drug information about the risks of fentanyl and fake pills. Yet many parents/caregivers aren’t armed with the information they need to feel comfortable having ongoing conversations about the current drug landscape with their kids. Song for Charlie and Trillium Community Health Plan have teamed up to launch The New Drug Talk: Connect to Protect Oregon program, a new FREE resource to help parents with these conversations. The New Drug Talk empowers families with the knowledge and tools necessary to address the rising tide of fentanyl-related incidents, reflecting our state-wide commitment to safeguarding our communities.
The New Drug Talk Oregon pools the expertise of professionals in youth mental health, addiction science, adolescent medicine, and drug education to create a free comprehensive resource aimed at families. Through engaging exercises, interactive scenarios, educational videos, and an expertly-vetted information library, TNDT facilitates supportive conversations between caregivers and kids about these challenges. This innovative approach equips parents and caregivers with the tools for crucial discussions, emphasizing a well-informed strategy for drug education and prevention. We invite you to check out The New Drug Talk website today and start protective conversations with the kids in your life. www.thenewdrugtalk.org/oregon
Source: Song for Charlie & Breakwater Strategy survey of Oregon Parents, Young Adults, and Teens, March 7 – April 6, 2024. Download the full report here.
You can use these videos to promote The New Drug Talk.
Download our Screening Guide for tips on how to host a screening of our 27-minute film The New Drug Talk to educate your community/family about the dangers of fentanyl and fake pills in the new and rapidly changing drug landscape.
Use our Social Media Toolkit — a practical guide to help you run your own educational and awareness campaign on Facebook and Instagram, platforms where most parents and caregivers are actively engaged.
To keep up with our latest posts, search for #TheNewDrugTalkOR on Facebook or Instagram, and like, comment and share to help us reach even more families with this lifesaving information.
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